How to make people aware about your products / services especially when you want to promote it by using social media?

Your brand is more than your logo, name or slogan. It is the entire experience your prospects and customers have with your company, product or service. It is the first impression from clients to have a first idea about what is your companies are selling. The importance of creating a soon be well-known brand is to make it as effective as possible to spread the brand using any medium that we can. 

In today’s era, promoting business through social media is one the most effective way. In addition social media like Facebook has also their FBAds for users to promote their business. For example there is a food stall at Sungai Buloh called “Nasi Wowkawkaw”. The main company is Wowkawkaw Empire which is built by a student from International Islamic University Malaysia (IIUM) and the business is mainly serves rice in a box with the choices of chicken, beef, fish or lamb. The name “Wowkawkaw” derived from a Chinese word “gou gou” means strong and usual Malaysian impressions when people experiences in a very tasty food. In marketing strategy, the choice of company’s name and also the dishes’ name is very creative and has been viral among residents in Sungai Buloh also has been viral in social media. 

By the above example, we can conclude that the idea of effective brand management is very important to every business to achieve success. 

JOIN OUR TRAINING PROGRAM AND WE CAN PROVIDE SOLUTION FOR BRAND MANAGEMENT

Title: BRAND MANAGEMENT : CREATING EFFECTIVE BRAND PLANS

Date: 16 & 17 January 2017

Venue: VISTANA HOTEL, KL

So, by attending our training course, you are able to :-

1) Understand what a brand is and the importance of brand management

2) Identify the key elements of your brand and describe the attributes of a strong brand

3) Articulate Brand management and identify strategic brand management process

4) Develop a plan for you brand