Selling is the art of convincing your potential customers that your products and services are better than your competitors. Whoever can convince the customers better will get better sales. However, times have change. The concept of selling has changed too. Now companies are telling their sales
people to sell smart, not sell hard. So, what actually is this concept of smart selling? What’s the difference between hard selling? Why is it more important to smart sell than hard sell? This programs allows participants to answer all the questions by understanding the concept of smart selling and develop a more professional sales approach.
From this program, the participants will be able to:-
- Understand the changing trends in selling in the current environment
- Understand what hard sell is and why it doesn't work in the current environment
- Develop a sales plan for each individual potential customer
- Seek out need methods in th whole sales process
Topics that be covered on this program are:-
- Starting with the "RIGHT" Mind Set
- The Concept of Selling
- Hard Selling vs Smart Selling
- Sales Planning
- Smart Selling through the Selling Process
- Innovation in Selling
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