OVERVIEW
This course is prepared for middle level managers for their better understanding of the
various principles and methods involved in setting product pricing. As we know it, price is
determined essentially by what people will pay for the product. Cost play a role in price
setting but the most important is still market acceptance of your product. The more
demand you get, the higher will be the price. In this course we also illustrate how to make
surveys with the aim of optimizing contributions. We will also explain why maximizing
contributions will lead to maximizing profits. We will use the interactive approach will active
questions and answers session giving the delegates an opportunity to clear any doubts or
simply to seek a second opinion on current work practice.
OBJECTIVES
- How to set the price according to market trend
- What do's and don't for pricing revenue management
- How to play around the pricing in market
TARGET PEOPLE
- Manager who involved setting pricing and would like to maximised profit
TOPICS THAT BE COVERED ON THIS PROGRAM
Modules 1:
- To determine the roles & responsibilities of management in setting the prices
- Learn the principles of how to setting the price
- What kind of costs that may influenced the pricing
- Formulating the marginal costing principles in deciding prices
- Methods that are used to setting prices; the choice of Marginal Costing or Total Absorption Costing
- Another pricing methods that the organization can used
- How to setting prices in different economic situation
- How Supply & Demand affect the price setting
- Case study in order to survey optimum selling price and how to maximize the profits
- Case study in order to survey higher sales volume
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