5
Reasons Your Boss Needs to be on Social Media
Social
media, used correctly, can be an executive productivity tool, a global
broadcast channel, a source of consumer and competitor intel and a PR vehicle.
To break it down, here are five compelling reasons why executives need to be on
social media … now more than ever:
- Social
media gives you access to the raw, unfiltered voices of your customers - Social
media now gives CEOs and execs a direct pipeline into what their customers are
thinking and doing—in real time, with no spin from publicists or middle
managers
- It
lets you break down walls and connect with people - The era of CEOs and
executives remaining aloof and in the shadows, never mixing with mere mortals,
is over. Today, building trust with customers and rapport with employees requires
offering up a real, human face for the brand. Social media represents one of
the most powerful ways for leaders to do this, efficiently and at scale.
- Social
media can invigorate your company culture – According to Weber Shandwick and
KRC Research, When CEOs post on social media, nearly 70 percent of senior professionals report
that it makes the company a more attractive place to work. Social media is a
powerful way to keep the lines of communication open with staff and compress
the kind of corporate hierarchies that normally inhibit exchanges between
leadership and frontline employees.
- Tap
into an instant PR channel - Social media is an intimate tool for real one-to-one
dialogue. But it’s also an endlessly scalable platform for broadcasting
messages to mass audiences. Want to share excitement over a new product with
the world? A quick Facebook post makes a standard press release look
old-fashioned by comparison. And when these updates come from the CEO’s
account, they carry an added layer of authority, which helps the message spread
even further.
- Your competitors, employees and customers are already on social media - Ultimately, though, the greatest motivator for executives to get on social media may be simple necessity. Social media represents a cultural shift, not just a technological one, and it’s already made the leap into the workplace. The years ahead promise a full-blown digital transformation at work powered by social media. McKinsey researchers estimate that $1.3 trillion in value stands to be unlocked by companies who figure out how to apply social technologies —not just as marketing tools, but in sales, customer service and internal communication
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