1. Social media gives you access to the raw, unfiltered voices of your customers - Social media now gives CEOs and execs a direct pipeline into what their customers are thinking and doing—in real time, with no spin from publicists or middle managers
   
2. It lets you break down walls and connect with people - The era of CEOs and executives remaining aloof and in the shadows, never mixing with mere mortals, is over. Today, building trust with customers and rapport with employees requires offering up a real, human face for the brand. Social media represents one of the most powerful ways for leaders to do this, efficiently and at scale.
   
3. Social media can invigorate your company culture – According to Weber Shandwick and KRC Research, When CEOs post on social media, nearly 70 percent of senior professionals report that it makes the company a more attractive place to work. Social media is a powerful way to keep the lines of communication open with staff and compress the kind of corporate hierarchies that normally inhibit exchanges between leadership and frontline employees.
   
4. Tap into an instant PR channel - Social media is an intimate tool for real one-to-one dialogue. But it’s also an endlessly scalable platform for broadcasting messages to mass audiences. Want to share excitement over a new product with the world? A quick Facebook post makes a standard press release look old-fashioned by comparison. And when these updates come from the CEO’s account, they carry an added layer of authority, which helps the message spread even further.
   
5. Your competitors, employees and customers are already on social media - Ultimately, though, the greatest motivator for executives to get on social media may be simple necessity. Social media represents a cultural shift, not just a technological one, and it’s already made the leap into the workplace. The years ahead promise a full-blown digital transformation at work powered by social media. McKinsey researchers estimate that $1.3 trillion in value stands to be unlocked by companies who figure out how to apply social technologies —not just as marketing tools, but in sales, customer service and internal communication