Digitalisation has seeped through every aspect of a business and has even changed the way a company communicates with its audience. The rise of the number of platforms also makes managing conversations and responding to feedback a full time job.
Within this landscape, crisis communications also has expanded its function and is more necessary than ever. There is a need for communications practitioners to prepare for crises offline and online before it strikes and to ensure that the corresponding teams are also plugged in to the issues at hand and ready to activate a solution when crisis strikes.
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The full masterclass is focusing on innovative frameworks to develop, communicate and exercise a crisis communications plan to address how communication will be handled by an entity before, during and after a crisis.
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METHODOLOGY THAT BE USED:-
- to identify existing frameworks/manuals in place
- to share issues/crisis communications strategies
- to share actual crisis incidents managed by trainers as case studies for the participants
- to share templates e.g. flowcharts, holding statements that can assist in preparing for anticipated and unanticipated issues
- to create mock up scenarios of actual issues that the participants may face in their day-to-day operations
- pre training questionnaire (1 week prior to training)
OBJECTIVES ATTENDING THIS TRAINING:-
- to help communications professionals to identify crisis situations and assess the cause and impact on the businesses
- to help attendees understand the importance of preparedness in the digital age especially in facing crises
- to understand crisis communications management models that can be put in place as preparation
- to prepare participants to manage online or offline crises sensitively to avoid escalation
Get your answer and solution here at our masterclass:
Date: 20th (Mon), 21st (Tue) & 22nd (Wed) April 2020
Time: 9.00 am - 5.00 pm
Click here for more information.
Hosted by Ivlynn Yap Cheng Theng, Liz Wong and Cynthia Lee.
REGISTER 2 PAX, GET 50% FOR THIRD SEAT
It's a great deal, you don't want to miss!
Should you have any enquiry, please do not hesitate to contact me at 011-11122175 or reply to norasikin.j@comfori.com
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