Reasons Why Your Business NEEDS Social Media Marketing
Reasons Why Your Business NEEDS Social Media Marketing.
1.
Social media posts can be used to
drive targeted traffic.
Creating a new page on your site
is like taking a really great selfie. You want the world to see it and bask in
its brilliance, but you don’t want to beg for attention (or worse, pay for it).
That’s why for selfies and landing pages, well-placed social media posts can
make all the difference. We’ve seen a single link on Reddit drive over 20,000
visitors in one weekend and links submitted can take a page that was
consistently earning a handful of visitors a day and increase that number to
hundreds. Who wouldn’t want to capitalize on that?
2.
Using social media for business
boosts your site’s.
Search engine crawlers know which
pages are consistently earning traffic and which are just floating out there,
forgotten and ignored. A killer content strategy is the most important part of
earning top spots in search engine rankings, but driving traffic to your
optimized pages will cause them to climb much faster in the search engine
results pages (SERPs).
3.
If you’re doing it right, social
media will lead to real relationship building.
Part of what makes things like
Twitter and Instagram marketing so
cool is the interaction you get to have with your customer base — you can read
their tweets and status updates to get insights into their daily lives (and
maybe adjust your marketing strategy as a result). What products are they
buying and why? What are they doing on the weekend? What kind of posts do they
love to share, and from what websites?
You can also use social media as
a tool for connecting with complementary, non-competing businesses, thought
leaders and tastemakers in your space, as well as journalists who cover your
industry. Sometimes, becoming besties starts with a simple retweet.
4.
Users are receptive to your
messages.
People view Twitter and Facebook
as social networks, not marketing machines. As a result, they’re less likely to
see what you post as an advertisement and will be more likely to hear what you
have to say. This translates to serious web traffic when you link to your site
and posts that market themselves as your friends and followers share what
you’ve posted.
5.
Social media ads allow targeting
and retargeting.
One of the reasons social media
is important is because of the highly customizable nature of social media ads.
Facebook ads, for example, allow you to target users by things like location,
education level, industry and even purchase history and the pages they’ve
liked. You also have to the option to install a Facebook pixel on your site and
use it to retarget the users who visit you — these people are far more likely
to convert into solid leads and sales!
6.
Social media can help you get
noticed at events, and even generate earned media coverage.
Whether your business is
sponsoring a charity fundraiser or attending a major trade show, there’s no
better way to leverage your presence than with the help of social media. You
can try do the live broadcasting from your event to get more views and exposure
from the audience especially on Facebook.
Why is Social Media Important?
Why is social media
important to businesses? Because your brand doesn’t really exist online if
you’re not represented across all social channels – and regularly interacting
with your followers, journalists who cover your industry, thought leaders and
tastemakers, etc.
Here’s one very
important reason you may not have considered — it’s fun! Hosting a Twitter chat to celebrate a new product launch,
getting your geek on while you test Facebook ads, or sharing pop-culture polls
for your followers to weigh in on — these are all activities that build brand
awareness, boost web traffic and lead to loyal customers. But unlike many
traditional marketing tactics with the same goals, these tasks are actually fun
in addition to driving real value for your company.
